Marketing · Vanetra Group

Back to dashboard

Marketing — spend & channels

₹18.4 L this admission cycle · where the money goes and what it brings in

Spend this cycle

₹18.4 L

across 10 channels

Admissions from marketing

1,560

tracked leads → joins

Cost per admission

₹1,180

blended

Digital share

22%

under-spent

The readLocal drives volume; digital is cheaper but starved. Autos & WhatsApp/Instagram give the cheapest leads (₹136–₹516), while hoardings cost ₹1,619 each. Shifting ₹3–4 L from hoardings to digital would lower cost-per-admission.

📢

Local / on-ground

₹13.4 L · 1,760 leads

Channel	Spend	Leads	₹/lead
Auto announcements (mic autos)	₹3.2 L	620	₹516
Speaker vans / roadshows	₹2.1 L	340	₹618
Brochures & pamphlets	₹2.8 L	410	₹683
Newspaper inserts	₹1.9 L	180	₹1,055
Hoardings / banners	₹3.4 L	210	₹1,619

💻

Digital / social

₹5.0 L · 1,190 leads

Cheapest leads

Channel	Spend	Leads	₹/lead
WhatsApp broadcast	₹0.3 L	220	₹136
Instagram	₹1.3 L	480	₹271
Google Search	₹1.1 L	300	₹367
YouTube	₹0.9 L	150	₹600
LinkedIn	₹0.4 L	40	₹1,000